In order to write effective copy for the web, there are two primary areas that you should look at.  It is the page title and the META descriptions.  Both of these are usually the first two things that a person will see when searching the web for a particular product or service.
 
However, this does not actually apply to all search engines or directories as some will not show the META description at all.  In some cases, they will show a snippet of the content from your site.

I've been writing for a long time.  I won the Journalism award in high school.  I've written 20 or so top-selling eBooks online.  I've written a lot.

And one thing is for certain -- writer's block is a reality.  Even for someone who writes full-time for a living, which cranks out a new eBook every month...sometimes the words just don't come.

Yes, sometimes the ideas flow freely. But, other times, no matter how hard you concentrate, there's nothing.  Bringing life and vibrancy to writing can be a challenge at times, which is perfectly normal.  This is called Writer’s Block and something to be expected as you progress in writing eBooks.  However, there are ways to motivate and stimulate the mind.